- Marketing and advertising budgets
- Top performing advertising channels
- Top performing digital platforms
- Detail budget mix by marketing channels
- Marketing staff mix and hiring trends
- Revenue growth trends
- Customer experience measurement strategy
- Top marketing challenges
- Industry category:
- Food
- Retail Food
- Retail non-food
- Service brick & mortar
- Service without brick & mortar
- Systemwide revenues
- Marketing Target (B2B, B2C, or Both)
- How does your marketing budget compare with other brands in your segment?
- Are your revenue trends in line with your industry and investment level?
- What overall marketing vehicles are most effective?
- Where are other brands spending the most in digital?
- Which social media advertising platforms are most effective in driving leads and traffic?
- How are other franchisors staffing – and growing – their marketing teams?
- How are other brands measuring their customer experience?
- How are other franchisors using AI to drive their business? What challenges do they face?
Welcome to the 2024 Annual Franchise Marketing Report (AFMR)
The first and only report dedicated to B2B and B2C franchise marketing leaders!
This report delivers data collected from franchisors from across the franchise industry with responses organized by industry, marketing budget, system-wide sales and more.
The annual report provides franchisors with the ideal resource for studying their marketing investments, benchmarking their sales and advertising budgets against their own industry categories and setting goals and budgets for the year ahead. The report also includes research into digital advertising practices, the growing investment in mobile and social platforms and best practices in building marketing teams.
The In-Depth Research Report Covers
Further Segmentation Includes
The AFMR Offers Benchmarking Opportunities
